Ben's Original unveils inclusive packaging

Mars Foods is rolling out a new pack design for its Ben’s Original brand, in a move designed to “create a more inclusive future while maintaining its commitment to producing the world’s best rice”. The packaging features the new “Ben’s Original” brand name on the same orange background, to “help shoppers easily find their favorite product”. The change will be rolled out across its entire portfolio of plain and flavoured ready-to-heat rice pouches, dry rice

Uncle Ben's Rice Officially Changes Its Name and Packaging

New packaging from Ben's Original debuts, 2021-05-12

Ben's Original™ Products Now Available in New Packaging Throughout the United States

Mars - Ben's Original 'We're all original recipes' by The&Partnership

Ben's Original - We listened. And we learned. We understand the inequities that were associated with the name and face of the Uncle Ben's brand and have committed to change. We will

NHL Puck Drop 2021: ESPN Creative Studio Team Unveils New Creative Identity, Graphics Package

Ben's Original unveils inclusive packaging

News: Ark Visual and Dov Kroll Unveil Brand Identity of Jaffa's New Elmina Hotel - World Brand Design Society

Brewers Association Announces 2023 Industry Award Winners