As big as Nike': Miniso founder states his aim as Chinese variety

‘In the future, every consumer in the world will use Miniso’s products like they turn to Nike for sneakers, Starbucks for coffee and Coke for drinks,’ says boss of the Chinese discount lifestyle chain.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
New York City’s Times Square was abuzz with cheerful beats on Friday as hip-hop DJs, chic in cutting-edge headphones and the latest designer sunglasses, brushed shoulders with famed influencers broadcasting to their millions of Instagram and Tiktok followers.

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Miniso opens new flagship store in Times Square, NYC - Inside Retail Asia, sanrio store nyc

As big as Nike': Miniso founder states his aim as Chinese variety chain opens flagship store in New York's Times Square

As big as Nike': Miniso founder states his aim as Chinese variety chain opens flagship store in New York's Times Square