Motoring, marketing, and the story of the Michelin Man

Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated Michelin's message across the entire history of the automobile. A rare original Bibendum poster printed in 1910 is going to auction in Paris this week at RM-Sothebys and the competition to own that poster could be intense as it is far more than automobilia – it is a landmark in the history of advertising and marketing and a gilt-edged investment.

French Icon: Michelin - Complete France

Motoring, marketing, and the story of the Michelin Man

How the Michelin Man Became One of the Best Brand Ambassadors of

How Tony the Tiger, Pillsbury Doughboy and Michelin Man became

The Surprising History of the Michelin Star Rating

Michelin's approach to marketing: Then and now

Used Book in Good Condition

The Michelin Men: Driving an Empire

The Michelin Man Is Not A Logo, It's A Brand Ambassador

Motoring, marketing, and the story of the Michelin Man

How the Michelin man logo came to be – Creative Review

Why Does a Tire Company Publish the Michelin Guide? - Priceonomics

History of the MICHELIN Guide